Client: GREENTV
Brief: The good people at GREENTV were tired of the colour green itself - After years of neglect it was becoming clichéd and outdated. How do you stay current and contemporary when every other company is jumping on the green agenda which you have helped pioneering? What does it mean to be a Green brand today?

My brief was to create a new logo and brand guidelines, but to succeed my job was to make green cool again and to help GREENTV fall in love with it again.